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Many marketers say that the money is in the list. But how do you get a list? It starts by getting people who visit your site to give you their name and email address. That’s the first step toward an email marketing campaign. But once they are on your list, you need to send out regular emails and get them to open them. Once they open them, they need to read your emails and take the action step you required in that particular email. If they are not taking the call to action, then your emails may be a huge waste of time.
If you send too many emails, people will get sick of you. If you don’t send enough, they’ll forget they signed up for your list.
Why won't you read my emails?
If you’re not getting their eyes to your email messages, here are 3 possible reasons why.
Your ‘From’ Line
One problem could be the ‘from’ line. Send a message to yourself and see what it looks like. If the ‘from’ line doesn’t clearly state who you are, the receiver is unlikely to open the message. In fact, your emails are probably getting sent to their spam folder. Your ‘from’ line should be the name of your company and not an email address. It’s important that it is instantly recognizable as your business (in other words, the list the customers signed up for).
Subject Line Problems
Most often, it’s the subject line that gets people to either open or ignore your messages. The subject line needs to not only capture the readers’ attention but to pique their interest. It must be quick since they’re likely to scan your subject line and move on to the next one. It needs to be compelling enough to urge them to open the email in that short period of time. Remember to always deliver on what you say in that subject line. Otherwise, they won’t read anything from you in the future.
Boring Content
If people aren't opening your emails, you may need a content upgrade. If you offer good, valuable content that truly helps customers out, they’ll be eagerly awaiting each email. If each email is a sales pitch or just plain boring, they’ll quit opening after a few. Put yourself in your customers’ shoes – what would you like to gain from the messages? It also helps to mix up your email messages. Don’t only offer promotions, but sometimes give helpful tips, multimedia content, or other things people can use.
It can be tough to figure out just where your email messages are failing. If you are not sure why your emails are not getting opened, they try testing. Aweber has split testing available in their auto-responder system. Testing gives you a realistic idea of what your subscribers like and don’t like and why and when they open your emails.
These email marketing tips are designed to get readers to open your emails. If you experiment with different subject lines, message frequencies, types of content, and other factors, you’ll start to discover exactly what works. What type of emails do you like to open?
Nuvola-like mail internet (Photo credit: Wikipedia)
